The Modern Seller: Win Business and Create Lifetime Value in the New Sales Economy
The Ripple Effect: Leading with Image and Influence
Elevating Relationship for Sales Results

The Modern Seller: Win Business and Create Lifetime Value in the New Sales Economy

Commoditization. The ROI Speedway. Invisible competitors. App-like mindsets. Less loyalty. Decision by committee. The Amazon Effect. RFP, RFP, RFP.

Welcome to the new sales economy. ​One that has created a complete evolution in professional selling, and it’s challenging ​everything about the way sales organizations operate. It’s disruptive. It’s transformational. ​But with the right sales approach, it’s also full of opportunity to win.

Are you ready for it?

The new sales economy requires ​Modern Sellers​. Modern selling is the solution to building life-long clients and creating exponential sales growth, no matter how unpredictable and disruptive the environment.


  • Discover the major trends creating chaos in your sales status quo (and with your clients)
  • Learn the five dimensions of The ​Modern Seller​ that ​every​ sales professional and sales leader needs for success today and into the future
  • Integrate these dimensions into your key sales strategies and activities

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The Ripple Effect: Leading with Image and Influence

As a leader, there are countless demands, opportunities, and choices placed before you. You make hundreds of decisions each day, ranging from the subconscious and mundane to the complex and life-changing. Each decision is a drop that creates a ​ripple effect​ on those around you. A ​ripple effect​of results in your organization and beyond.

No matter your title, your generation, or your background, ​leadership​is a choice. It’s a way of operating in the world that sets you apart. Conversations about impact and legacy often come later in life, as we look back at what we’ve accomplished and contributed. Imagine the results we could create if we instead looked forward — consciously designing our​ripple effect ​of impact and influence.

How do you gauge if your leadership today will create lasting impact and influence? In this ​leadership keynote​,​ Amy Franko​ will share the key dimensions that leaders of impact and influence consciously cultivate. When you build these key dimensions, you’ll show up in a more courageous and impactful way. Today, and for the future you want to create.


  • Discover the Dimensions of the ​Ripple Effect ​that every leader needs to cultivate
  • Seek answers to bigger and more impactful questions
  • Invest time strategically, for a higher level of productivity and results
  • Intentionally design your ​leadership​identity, impact, and legacy.

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Elevating Relationship for Sales Results

“Your social capital directly impacts the quality of your relationships, your thought leadership, and your sales results.”

We live in a world that is hyper-connected. We’re less than two steps away from a key decision maker, influencer, or industry leader. So why is it that some sales professionals and sales leaders seem to effortlessly open relationship doors, while for others it’s a mighty struggle?

Two words: Social. Capital.

Social capital, otherwise known as our networks, is the most valuable currency in the sales profession. It goes beyond hyper-connectivity, into strategic relationships that create mutual reward, results and impact. Research shows that highly-successful organizations and individuals place a high value on social capital. They purposely invest it, knowing it has real benefits to the bottom line of business and life.


  • Connect the value of social capital to both organizations and individuals
  • Learn what can hold you back from cultivating strategic relationships
  • Define your purpose for creating relationships of value
  • Learn which type of person usually creates the best relationships (Hint: it’s not necessarily the extroverts!)
  • Apply a formula for developing a strategic network that yields business results and personal rewards – in a way that is genuine and adds value
  • Create and leverage diverse relationships with influencers and leaders in your organization and industry

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